Consumers have a growing interest in reducing their impact on the environment. They want to support companies that make it easier to reduce their environmental footprint. This includes the kinds of food takeout containers they use. As a company, your team can have a much larger impact on the environment by finding ways of eliminating packaging waste, from what you give customers use to take leftovers home to the recyclable food containers you send with food delivery services. For many companies, this can also be a big benefit in drawing in new customers.
People who are waste-conscious often try to support companies that do the same, so promoting your company’s green packaging efforts can help your business. There are specific ways that you can do it without spending a lot of money on advertising. If your company plans to use earth-friendly takeout packaging, here are four ways to promote your restaurant’s green packaging efforts.
Make the Switch Across the Board
When customers see the eco-friendly takeout packaging, they see your company’s commitment to sustainability. This can attract customers who prefer to eat at eco-friendly restaurants. When other customers see someone pick up a takeout order that uses green packaging or make a to-go salad from your salad bar using a paper salad container that is compostable, customers notice. Sometimes just switching the restaurant’s packaging over completely to more earth-friendly products is enough to spur conversation.
Opt for Labeled Packaging
One way to promote your green packaging efforts is to opt for labeled packaging that notes whether the takeout container is compostable or recyclable. Some customers may not be aware that a takeout package is made from post-consumer recycled materials unless there’s something to indicate it. If you order takeout packaging and there’s a choice, consider buying the option that is labeled as a greener option. Plus, PacknWood sells a self-adhering paper wrapper that can be stamped with anything you want your customers to know, from your restaurant’s logo to whatever you want to communicate to your customers.
Put a Disclaimer on Your Website and Menu
After you make the switch to eco-friendly takeout packaging on your restaurant, you can include this information as a note on your restaurant menu or website. If you don’t want to include it as a permanent part of your menu, you can always include a paper insert with the menu as you seat guests. Customers trying to reduce their waste or go zero waste will appreciate the information.
Distribute Media Alerts
Once you make the switch, be sure to write and distribute a press release about how your restaurant now uses paper takeout containers instead of Styrofoam. You can send it to local media outlets, use PRWeb.com to list the press release, and post a link to the press release on your restaurant’s social media channels. You can even send out the press release to your email subscribers. Any positive reason worth creating an email about is another opportunity to remind potential customers about your restaurant.
PacknWood carries a wide selection of green food packaging options that make it easy to go green. Many of our takeout containers are compostable or recyclable. To learn more about our line of green food packaging, email us at email@example.com to request a catalog.